Thursday, September 8, 2011

Right Between the Eyes

     Being a self-published author is tough, especially when promoting your work.. Limited resources, time and lack of marketing know-how make this a tremendous hurdle for most of us. When I decided to promote my novel, I started studying what methods professional writers (or more likely, their publishers) used to advertise their work. Radio, TV, press, etc. have an enormous reach, but they are also beyond the average self-published author (namely, me)... That was until I bumped into online book trailers.
     Frankly, I was unimpressed. Even the promos for the top authors were boring, cheesy and looked quite the same. Go ahead; search for the trailers of your favorite authors and you’ll see what I’m talking about.
     After publishing my book, I’ve been approached by professional services offering to produce a trailer to, in so many words, “wow!” my potential readers. The problem is that their best efforts are nowhere near the definition of “wow!”
     Personal computers, the Internet and its online services allow us to do things from the comfort of our homes that would have been extremely hard to achieve otherwise. When it was time to do my trailer, I wanted it to have the same energy and excitement as my book. Now, I won’t lie to you, my background helped tremendously in the creation of my trailer and it wasn’t cheap. But I saw it as a worthy investment to promote my book. So far, the gamble has paid off. One of my promoters uploaded the video and within a couple of hours scored hundreds of hits. Now my trailer has become the spearhead for my marketing efforts. Now more than ever, we live in a visually driven society. So consider this for your novel’s marketing; it is certainly worth the effort. Keep on running!

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