Monday, October 31, 2011

Help!

     So you finished your novel, went through editors and proofreaders, set up your social media outlets and you are ready to go. What's next? Sell, sell, sell! Of course, but before that you need to market your manuscript. However, the media won't touch you, conventional reviewers are unlikely to pay attention to your work, and forums, author sites and social media are flooded with other writers promoting their books. Suddenly, the concept of making your work known looks pretty thin. What's an author to do?

     When I was researching marketing outlets for "Sleeper's Run," I bumped into
Reader Views http://www.readerviews.com/ The company is basically a one-stop
shop for self-published writers i.e. editing, book proposals, advertising, etc. I hired them for their publicity services. Of the six packages they offered, I went for option "C-explosive exposure package," which is their most comprehensive. This is what you get with this option: feature for one week on Reader Views and Reader Views Kids (if
 a kid's book), and a written interview. You also get a press release, written and posted for international pickup, a live interview, and other postings. You can hire them to produce a trailer of your book for you, and they will post it on their website. I thought that was a cool service, but with that said, the trailers I saw didn't impress me. Regular readers of this blog know this is true for every single book trailer I have seen so far. They even run their own self-published/small publishers content, the annual ³Reader Views Awards.² On the press release front, you have more options:

Basic:
 
*          Basic press release template
*          Your website shown in your press release

Distribution:

*          Major search engines – Google, Yahoo!, Bing, etc.
*          Major online news sites like Yahoo! News and Topix
 
á       Targeted distribution: 5 industries and 2 regions 
á        Real-time reporting: see pick-ups, impressions, and more.
 
Standard:

*          Basic press release templates, including:
*          ShareIt and TweetIt social media functionality
*          Callout quote for more visual impact
*          Personalized RSS feed within your release
 
Distribution:

*          Major search engines – Google, Yahoo!, Bing, etc.
*          Major online news sites like Yahoo! News and Topix
*          More than 250,000 news subscribers and 30,000+ journalists and           bloggers
*          Enhanced blogger visibility though our Zemanta partnership
 
á       Targeted distribution: 5 industries and 3 regions
á       File attachments: add documents, images, presentations

Advanced:

*            Interactive, search-optimized press release that includes:
*            Anchor text links and custom URL(s)
*            Embedded (and search optimized) images within your release
*            Personalized RSS feed within your release

  Distribution:

*          Major search engines – Google, Yahoo!, Bing, etc.
*          All major online news sites like Yahoo! News and Topix
*          More than 250,000 news subscribers and 30,000+ journalists and bloggers
*          Enhanced regional distribution:
*          10 industries and 5 regions
 
Premium:

Your interactive, web-optimized news release includes:

*          Keyword links to your website to boost search engine rankings
*          Ability to embed images that show your business, your
merchandise, etc.
*          Ability to add video to your releases
*          Personalized RSS feed within your release
 
Distribution:
*          Major search engines – Google, Yahoo!, Bing, etc.
*          Major online news sites like Yahoo! News and topix
*          Premium news outlets such as USA Today, NY Times, Washington

Post and more through the Associated Press

*        More than 250,000 news subscribers and 30,000+ journalists and
bloggers

á       File attachments: add documents, photos, presentations, whatever helps you tell your story.
 
á       "ShareThis" makes it easier for your readers to send your news to others through blogs, Facebook, Twitter, Technorati, Digg, LinkedIn, etc.
 
*       Ability to automatically share your news through your Twitter account
*       Distribution to premium online publishers like Scottrade.com, StreetInsider, International Business Times, etc.
 
á       Targeted distribution: 10 industries and 5 regions
á       Link to your actual website within the release
á       Custom URLs for better search engine results
 
My experience with Reader Views has been positive so far. The review was sincere, the written and live interviews were fun, and the exposure has helped my book. I was bummed out that even after purchasing their best advertising package, I wasn't allowed to have the trailer I made on their website because of conflict of interest. I hope this helps. Keep on running!


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