Over the years I've heard this phrase thousands of times. Authors getting great reviews, getting awards, even local media and still, book sales aren't happening. When you have external validation, it's hard to really understand where the disconnect is, isn't it? Sometimes though, it may be just a matter of taking a closer look and analyzing your marketing using a different lens. Let's take a look at some things that you may want to consider:
- Leverage: First and foremost is leverage. How are you leveraging all of these other things? If you're not, you might consider it. It's easy enough to slap an award sticker on your book, but what else have you done to promote this? Consider:
- Announce it locally: Especially if you won the award. Honorable mentions are great, but not as appealing to local media.
- Contact your local bookstores. If they've said no before perhaps adding an award to your resume might entice them. Remember people like what other people like. The same goes for bookstores.
- Add it to your website. That's a given. Same for your email signature line.
- Reviewers: If you have reviewers that are pending, meaning you're targeted them with no response, why not make a second (gentle) sweep and let them know you won this award?
- Endorsements: If you've been after high-profile endorsements for your book but they keep eluding you, you may have a better chance of it with an award in your pocket, so try pitching them again.
In the end, everything is a pathway to something else. If you get a bunch of awards for your book and figure your work stops there, that's a big mistake. Follow the path to something else, which will take you to something else, and so on. At some point at the end of that road you may very well find a pot of gold, and, you'll likely be selling more books.
You can find the original article at: http://www.huffingtonpost.com/penny-c-sansevieri/book-marketing-tips_b_2805483.html
Keep on running!